Digital Commerce Manager

Responsibilities

• Manage and optimize e-commerce platforms and online consumer activations across the GMCI cluster (Greece, Malta, Cyprus, and Israel), with a primary focus on Greece.
• Support online store operations for both owned channels and 3rd party e-retailers to drive sales growth and enhance consumer experience.
• Develop and implement commercial promotional plans, campaigns, and product launches to drive traffic, conversion, and retention.
• Monitor e-commerce performance metrics, sales reporting, and stock availability to identify growth opportunities.
• Lead platform improvements regarding checkout, payment, and fulfillment flows based on user feedback and business needs.
• Coordinate CRM campaigns, loyalty initiatives, and personalized customer journeys to increase customer lifetime value.
• Collaborate with cross-functional teams and agency partners to ensure compliant and locally relevant digital deployments.

Requirements

• University degree in Business, Marketing, Digital Marketing, eCommerce, or a related field.
• Minimum 4 years of commercial experience working within a globally matrixed environment.
• Hands-on experience with digital platforms, e-commerce operations, and online channel strategy.
• Fluency in both Greek and English is required.
• Strong analytical skills and a commercial omnichannel perspective.

Preferred Qualifications

• Postgraduate studies in a relevant field.
• Experience with CRM and eCommerce platforms such as Shopify+.
• Knowledge of web analytics tools, SEO procedures, MS Office, and Power BI.

Benefits

• Market-leading annual performance bonus (subject to eligibility).
• Diverse health plans and initiatives for work-life balance.
• Transportation support and a flexible holiday plan.
• Access to online learning platforms and personalized professional growth programs.

About the Company

British American Tobacco (BAT) is a global multi-category business dedicated to creating "A Better Tomorrow™" by building a smokeless world. We operate in more than 150 markets worldwide, utilizing emerging technologies and complex data to drive innovation across brand strategy, e-commerce, and trade marketing.