Digital Campaign Specialist

Responsibilities

• Implement and manage online advertising campaigns through day-to-day ad scheduling in FreeWheel and the proprietary DSP Octillion
• Monitor campaign delivery from inception to completion, optimizing performance as needed
• Consult with Account Management to ensure successful advertising campaigns and attend weekly meetings to discuss delivery issues
• Collaborate with Yield Management to manage margins and move demand to different supply sources
• Review daily reporting and DSP Rejection Summaries to identify and resolve campaign setup or delivery problems
• Perform ad placement, scheduling, and updates, which may include weekend or after-hours work
• Prepare and edit HTML code for tracking ad creative and prepare assets for deployment on various platforms
• Troubleshoot targeting issues, resolve traffic discrepancies, and QA all VAST tags and MP4 files to meet specifications

Requirements

• 1-2 years of online ad trafficking experience
• Knowledge of HTML, CSS, Flash, and JavaScript
• Strong organizational and time management skills
• Ability to multi-task and work efficiently in a high-paced, changing environment
• Strong written and verbal communication skills
• Ability to interact comfortably with clients and internal departments
• BA/BS degree preferred

Benefits

• Comprehensive medical, dental, and eye care coverage
• 401(k) program with company match up to 4%
• Access to virtual doctor appointments via Teladoc and therapy sessions via Spring Health
• Generous Paid Time Off (PTO) and nine paid holidays per year

About the Company

TEGNA Inc. helps people thrive in their local communities by providing trusted local news and services. Through Premion, our high-growth "Over-the-Top" (OTT) advertising and media business, we reach more than 100 million people monthly across web, mobile, streaming, and linear television.