Digital Brand Manager

Responsibilities

• Develop and execute the end-to-end digital strategy for Garnier to align with brand and business objectives.
• Lead the creation and implementation of innovative digital campaigns across retail media, e-commerce, and performance media.
• Manage relationships with digital and media agency partners from briefing through to execution.
• Oversee online brand expression, including digital shelf optimization and online SKU mix management.
• Monitor, analyze, and report on digital KPIs to optimize performance and maximize ROI through data-driven insights.

Requirements

• Expertise in Campaign & Content Management to create engaging consumer-facing campaigns.
• Proficiency in E-Commerce Analytics & Performance to drive growth and measure success.
• Experience with Traffic & Acquisition strategies to attract and retain online consumers.
• Strong Digital Project Management skills to run complex projects from start to finish.

Benefits

• Opportunities to step out of your comfort zone and grow professionally in a high-stakes environment.
• Real responsibility from day one with the ability to take ownership of major projects.
• An inclusive and diverse work environment where all backgrounds and identities are celebrated.
• The chance to contribute to brands with significant societal and environmental causes.

About the Company

L’Oréal is the global leader in beauty, present in 150 markets across five continents. Our Consumer Products Division is on a mission to democratize beauty by celebrating human diversity and delivering premium innovations through industry-leading brands like Garnier, L’Oréal Paris, and Maybelline New York.