Digital Advertising Administrator

Responsibilities

• Collaborate with Graphic Design and Productions teams to design compelling ad assets
• Publish and manage ad campaigns, ensuring timely delivery and proper targeting
• Optimize campaigns based on performance data to improve CTR, CPC, and conversion rates
• Generate reports on campaign performance with actionable insights
• Work with various TPUSA departments to fulfill digital marketing campaigns
• Manage tracking for campaign performance across platforms
• Stay current with digital marketing trends and best practices

Requirements

• 1 year experience with Google Ads and Meta Ads (Facebook/Instagram)
• Proficient in writing clear, concise, and persuasive ad copy
• Strong eye for design and visual-messaging pairing
• Ability to manage multiple projects and meet deadlines
• Creative, detail-oriented, and proactive problem-solver
• Valid driver’s license and ability to travel 5-10%
• Physical ability to sit/stand for extended periods and lift up to 15 lbs

Preferred Qualifications

• Google Ads and Meta Ad Manager Certifications
• Basic knowledge of tracking tools like Google Analytics and Facebook Pixel
• Background in Google Analytics

About the Company

Turning Point USA is a 501(c)3 non-profit organization founded in 2012. The organization’s mission is to identify, educate, train, and organize students to promote the principles of freedom, free markets, and limited government.