Design Operations Manager, Web Experience

Responsibilities

• Drive continuous improvement of the website, treating it as a living product rather than a static asset.
• Refine stakeholder inputs by sharpening copy, improving information hierarchy, and ensuring design quality.
• Uphold high standards for brand voice, accessibility, and visual quality across all web pages.
• Set up quantitative metrics and build reporting cadences to track website objectives and performance.
• Optimize SEO, GEO (generative/AI search), and user-funnel performance based on data findings.
• Partner with engineering to design and develop site infrastructure, including CMS and analytics tooling.
• Facilitate cross-functional alignment to ensure cohesive messaging between design, product, and marketing teams.
• Connect the content ecosystem to ensure seamless traffic flow between the website, blog, and other channels.

Requirements

• 7+ years of experience in web operations, digital project management, design production, or a web producer role.
• Strong project management skills, including intake, prioritization, and stakeholder management.
• Hands-on craft ability to execute professional design and copy edits within established brand guidelines.
• Data fluency with experience using GA4 or similar analytics tools to drive decision-making.
• Working knowledge of SEO, GEO, conversion optimization, and modern CMS platforms.
• Familiarity with A/B testing, personalization, and QA workflows (accessibility/WCAG, SEO).
• Technical literacy to collaborate effectively with engineering teams on infrastructure.
• Experience managing multi-language and multi-region localization projects.

Preferred Qualifications

• Experience standing up or migrating a CMS and building reusable component/template systems.
• Background spanning content strategy and multi-channel content such as blogs, podcasts, or video.

Benefits

• Competitive Salary & Stock Options
• Health Benefits
• New Hire Home-Office Setup: One-time USD $500
• Monthly Stipend: USD $150 per month via a Brex Card

About the Company

Alpaca is a US-headquartered self-clearing broker-dealer and brokerage infrastructure provider for stocks, ETFs, options, crypto, and more. Serving hundreds of financial institutions across 40 countries, Alpaca provides institutional-grade APIs to empower the global financial ecosystem. Our mission is to open financial services to everyone on the planet.