Deputy Head of Marketing

Responsibilities

• Lead and execute a world-class marketing strategy for a large-scale energy event to drive audience acquisition and brand engagement.
• Develop and implement a long-term marketing vision that strengthens the event's position in the global energy sector.
• Deliver integrated, multi-channel campaigns to attract visitors, delegates, exhibitors, and sponsors.
• Oversee brand strategy and ensure consistent, impactful branding across all marketing touchpoints.
• Lead digital transformation efforts, including search engine marketing, paid social, CRM, and marketing automation.
• Manage, motivate, and develop a high-performing marketing team.
• Establish KPIs and reporting frameworks to measure marketing effectiveness and optimize customer journeys.
• Collaborate with sales, sponsorship, and conference production teams to maximize revenue potential.

Requirements

• Minimum 2 years of experience in marketing management roles (experience in events, B2B exhibitions, or media is highly desirable).
• Bachelor's degree is required.
• In-depth knowledge of digital marketing strategies, audience acquisition, and marketing best practices.
• Proven experience managing large-scale, multi-channel marketing campaigns.
• Strong understanding of data-driven marketing, CRM, marketing automation, and performance analytics.
• Exceptional written and verbal communication skills, including copywriting and presentation abilities.
• Strong leadership and people management skills with a coaching mindset.
• Highly organized with excellent project management and analytical skills.

About the Company

dmg events is a leading global organizer of large-scale exhibitions and conferences, creating impactful platforms for industry leaders to connect and grow.