Demand Generation Specialist

Responsibilities

• Build, launch, and maintain nurture campaigns across email, chat, and related automation programs
• Support lead scoring, lifecycle management, routing updates, list hygiene, and campaign QA in HubSpot
• Monitor HubSpot-to-Dynamics sync health and resolve lead flow or routing errors
• Manage website updates including page edits, form checks, and CTA updates
• Coordinate with agency or contractor partners on web tasks and deliverables
• Partner with Product Marketing to update website copy and content offers
• Support SEO, content alignment, and website optimization efforts
• Run tests on emails, landing pages, and forms and track results
• Pull campaign data and maintain dashboards for Marketing and Sales stakeholders

Requirements

• 3+ years in B2B Marketing Ops, Campaign Ops, or Demand Gen support
• Hands-on HubSpot experience
• Familiarity with CRM systems like Dynamics
• Exposure to ABM or paid media platforms such as AdRoll or 6sense
• Experience with data tools like Clay
• Understanding of B2B funnel stages (lead, MQL, SQL, opportunity)
• Experience with website optimization including forms and landing pages
• Strong communication and collaboration skills

About the Company

Onbe is a fast-growing FinTech company that acts as a comprehensive payments partner for its clients, transforming how payments are imagined through innovation and insight.