Demand Generation Senior Specialist

Responsibilities

• Develop, implement, and manage multi-channel demand generation campaigns to drive new business and customer engagement
• Analyze and track campaign performance, adjusting strategies to maximize lead generation and conversion rates
• Collaborate with sales and product teams to ensure alignment in messaging and to support lead follow-up efforts
• Create high-quality, targeted content to engage potential customers across various platforms
• Utilize marketing automation tools to nurture leads through the buyer's journey
• Stay current with industry trends and best practices in demand generation and digital marketing
• Report on metrics and provide actionable insights to stakeholders to improve future campaigns

Requirements

• Bachelor's degree in Marketing, Business, or a related discipline
• Minimum of 5 years' experience in demand generation or digital marketing
• Proven ability to create and execute successful demand generation programs
• Proficient with marketing automation software and CRM systems (e.g., Salesforce, HubSpot)
• Strong analytical skills with a data-driven approach to measuring campaign success
• Exceptional written and verbal communication abilities
• Deep understanding of SEO, PPC, and content marketing tactics
• Ability to manage multiple projects simultaneously