Demand Generation Lead

About the Company

Runlayer is a platform for MCPs, Skills, and Agents, providing purpose-built security, fine-grained governance, and complete observability for enterprises adopting AI. Having recently raised a $30M Series A, the team is scaling to help organizations deploy AI agents safely.

Responsibilities

• Build and run paid acquisition across Google, LinkedIn, and other B2B channels
• Own landing page strategy and production for campaigns and paid traffic, including ABM
• Drive SEO and AEO (answer engine optimization) as AI search becomes a core lead source
• Run growth experiments across channels to find what scales
• Own attribution, analytics, and pipeline reporting for marketing-sourced leads
• Partner with PMM on campaign messaging and with sales on lead quality and handoff
• Support field marketing with digital amplification

Requirements

• 5+ years in demand gen or growth marketing at B2B SaaS, infra, or developer tools companies
• Proven track record building paid acquisition programs from scratch for high-ACV enterprise sales
• Strong paid ads expertise across Google and LinkedIn
• Data-driven approach with experience in attribution models and funnel analysis
• Experience in landing page and conversion optimization
• Understanding of SEO and AEO

Preferred Qualifications

• Experience with high-ACV, technical enterprise sales motions
• AI-native workflow habits (e.g., using Claude)
• Experience with tools like Profound

Benefits

• Competitive salary and equity
• Paid time off including vacation, sick leave, and parental leave
• Professional development budget for conferences and certifications
• Top-tier equipment selection
• Comprehensive health, dental, and vision coverage