Demand Generation Lead

About the Company

Rogo is transforming global finance by empowering professionals at the world's top investment banks, private equity funds, and investment firms with AI that delivers unparalleled speed, accuracy, and insight. We are scaling quickly and defining a new category of enterprise AI.

Responsibilities

• Own demand generation end-to-end, from strategy through execution and reporting
• Develop and execute paid acquisition and channel strategies across core platforms
• Build and iterate on SEO and organic growth initiatives
• Collaborate closely with design to produce high-quality content and campaigns
• Own funnel performance, including conversion optimization across the entire customer journey
• Build reporting infrastructure and track performance across channels and campaigns
• Manage and present budgets, performance, and strategy updates to leadership
• Work cross-functionally with sales and post-sales teams to align on pipeline generation
• Partner with analytics to develop a strong measurement and attribution framework
• Continuously test, learn, and refine strategies to improve pipeline efficiency

Requirements

• 3–6 years of experience in demand generation, growth marketing, or performance marketing
• Strong hands-on experience with paid acquisition, channel strategy, and/or SEO
• Demonstrated ability to drive measurable outcomes like pipeline, conversion, and CAC
• Strong analytical mindset with comfort working with data and funnel metrics
• Experience working in B2B environments (mid-market or enterprise preferred)
• Ability to operate independently in a fast-paced, ambiguous environment
• Strong organizational skills and high attention to detail