Demand Generation Lead

About the Company

Profound is the marketing platform for the AI era. Backed by Lightspeed, Sequoia, Kleiner Perkins, and Khosla Ventures at a $1B valuation, we provide brands with the intelligence to see how AI represents them and the Agents to act on it. We are a lean, fast-moving team defining a new category at the biggest shift in marketing in 25 years.

Responsibilities

• Plan, execute, and optimize full-funnel demand generation programs across paid media, ABM, email nurture, SEO, SEM, webinars, and social
• Diagnose and build high-efficiency demand channels from scratch to drive pipeline growth
• Own and evolve the marketing technology stack including CRM, marketing automation, and ABM platforms
• Leverage AI-native platforms for lead enrichment, intent signal processing, and campaign optimization
• Build attribution models, pipeline forecasts, and performance dashboards
• Partner with Sales, RevOps, and Product Marketing to align on ICPs, lead scoring, and SLAs
• Run disciplined A/B tests across creative, audiences, and channels
• Document and scale repeatable playbooks across segments and buyer personas
• Mentor and develop demand generation and marketing operations professionals as the team grows

Requirements

• 6+ years of experience in B2B demand generation, growth marketing, or integrated campaign management
• 2+ years of experience leading a team
• Proven track record of building demand programs from scratch in high-velocity environments
• Experience implementing and operationalizing AI-native marketing technologies
• Deep understanding of CAC, LTV, stage conversion rates, and channel ROI
• Ability to operate in ambiguity and make high-conviction decisions
• Strong communication skills to make performance data legible to non-technical stakeholders
• Experience marketing to enterprise buyers is a plus