Demand Generation Lead

About the Company

Goodfire is a research company using interpretability to understand, learn from, and design AI systems. Our mission is to build the next generation of safe and powerful AI by advancing the science of how AI systems actually work.

Responsibilities

• Build and own a highly personalized demand generation engine across outbound, strategic events, social, and high value content
• Run rigorous experiments by forming hypotheses, launching tests, and analyzing results
• Construct highly targeted outreach using product signals, research engagement, and market intelligence
• Build the infrastructure, tools, workflows, and reporting needed for a data-driven demand generation function

Requirements

• Demonstrated ability to build pipeline selling to technical or research-oriented buyers
• Experience designing and running multi-channel campaigns including outbound, events, ABM, paid, and content
• Ability to measure campaign impact on pipeline and revenue
• Scrappiness, creativity, and a bias toward action
• Comfort operating in ambiguity within a new market

Preferred Qualifications

• Experience as an early demand gen or growth hire at a high-growth startup
• Familiarity with selling to AI/ML teams, research organizations, or deeply technical enterprise buyers
• Experience using product-led growth signals or community engagement data to identify high-intent prospects