Demand Generation Executive

Responsibilities

• Develop and implement a comprehensive demand generation strategy for the Italian market, including content creation, event planning, and budget management.
• Manage and nurture relationships with strategic partners to coordinate joint demand generation initiatives and co-marketing activities.
• Review marketing materials to ensure alignment with company messaging, branding, and sponsorship assets.
• Execute a mix of initiatives such as online and in-person events and email marketing to acquire SME and mid-market prospects.
• Collaborate closely with Sales teams and other stakeholders to ensure pipeline growth and alignment with business objectives.

Requirements

• 3-5 years of experience in demand generation or marketing with a focus on driving sales results.
• Native Italian speaker.
• Fluent in English (Spanish is a plus).
• Strong communication, organizational, and project management skills.
• Proactive, problem-solving mindset with the ability to manage multiple deadlines simultaneously.

Preferred Qualifications

• Experience in B2B tech or SaaS environments.
• Familiarity with HubSpot or similar CRM platforms.
• Experience in customer-facing roles with a solution-oriented approach.

Benefits

• Private health insurance with Alan.
• Wellhub membership for gyms and wellness activities.
• Flexible welfare via Cobee.
• Language courses and professional development.
• Pet-friendly office environment in Barcelona.
• Office breakfast, organic fruit, and coffee/tea.

About the Company

Factorial is building the leading business management software for companies of all sizes. Our platform centralizes key workflows across HR, finance, and operations, helping teams focus on growing and taking care of their people. With over 1,200 employees across 7 markets, we serve 700,000+ users and are one of Europe’s fastest-growing SaaS companies.