Dealer Performance Coach

Responsibilities

• Provide instructional mentorship to Guest Experience Managers (GEM) on CX behavioral architecture
• Mentor Dealer Principals and Departmental Managers to refine leadership and business abilities
• Conduct root cause analysis on internal and external data to identify CX friction points
• Create and implement bespoke action plans to improve dealership CX scores and performance
• Lead high-impact coaching sessions for Sales and Service staff to improve guest interactions
• Advise Dealer Principals on performance health checks regarding management and dealership culture
• Ensure effective application of Ford business resources and tools in daily operations

Requirements

• Bachelor’s degree in Business, Management, or Marketing
• 5–10 years in leadership coaching, consulting, or dealership management
• Proven track record of transforming managers into strategic leaders
• Familiarity with South African automotive regulations and consumer standards
• Strong commercial acumen regarding profit and loss and dealership operations

Preferred Qualifications

• MBA or postgraduate qualification
• Coaching or leadership certification (e.g., ICF-accredited)
• Previous automotive dealership experience

About the Company

MSX International serves as an external strategic resource provided by the Ford Academy, responsible for the professional training, upskilling, and coaching of dealership leadership teams to drive measurable business growth.