Data Strategy Director

Responsibilities

• Act as the primary subject matter expert for data and feed strategy, partnering with clients and Client Directors
• Lead the development of frameworks for account planning, data maturity assessment, and testing
• Own the development of the agency's data consulting framework, templates, and best practices
• Define and champion the role of structured data in an AI-driven marketing landscape
• Drive innovation around first-party data activation, including predictive customer lifetime value modelling
• Design and deliver educational training programmes to scale data literacy across teams
• Translate complex data work into high-level, narrative-driven strategic value for senior stakeholders

Requirements

• Significant experience in data strategy, marketing data, or analytics leadership within an agency or consultancy
• Deep understanding of modern data landscapes including first-party data, CDPs, clean rooms, and privacy-compliant measurement
• Proven ability to lead data strategy across multiple digital marketing channels
• Strong grasp of AI-driven marketing environments and data readiness for PMAX, ASC, and AI Overviews
• Excellent communication and stakeholder management skills
• Experience acting as a bridge between technical and commercial teams
• Track record of mentoring and developing team members

Benefits

• Flexible, credit-based benefits package including healthcare and pension contributions
• Gym memberships
• Dedicated in-house L&D support with structured development reviews every six months
• Performance-related bonuses

About the Company

Incubeta is a global digital marketing agency focused on driving growth through advanced marketing intelligence, SEO, and paid media expertise.