Data Strategy & Client Analytics Specialist

About the Company

WPP is the trusted growth partner for the world’s leading brands. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Responsibilities

• Develop and operationalise client-specific data strategies to leverage data for marketing and business growth
• Advise clients on data roadmaps and technology use to solve complex marketing challenges
• Lead the client analytics function to deliver high-impact advanced analytics and insights
• Translate complex data analyses into actionable strategic recommendations for the media ecosystem
• Ensure all client data strategies comply with governance frameworks, privacy regulations, and security policies
• Lead training initiatives to upskill internal teams on analytics, data tools, and emerging technologies
• Collaborate with global teams to localise expert technology and data strategy consulting

Requirements

• 6–8+ years of experience in client analytics and data-driven roles
• Proven ability to develop and implement data strategies aligned to business goals
• Experience working with global clients and cross-functional teams in matrixed environments
• Knowledge of data governance and privacy regulations such as GDPR or POPIA
• Experience using modern martech/adtech stacks and platforms like Google Analytics
• Strong skills in data storytelling and translating findings for non-technical stakeholders
• Experience leading consulting engagements and influencing global strategy