Data Strategy Associate Director

Responsibilities

• Transform data into actionable insights to drive client outcomes and optimize audience-driven strategies
• Manage data-led audience and bidding strategies using available technology and datasets
• Oversee strategic data partnerships and guide the development of Agentic AI personas and agents
• Collaborate with internal MarTech and client CRM teams to identify technology growth opportunities
• Co-own data strategy testing workstreams and produce client-facing case studies
• Manage data governance and compliance processes to ensure privacy-first advertising standards

Requirements

• Agency-side experience in a data-led role within Data & Tech or Activation
• Strong expertise in audience-based buying, data management, and segmentation
• Proven ability to manage multiple stakeholders in a matrixed environment
• Strong analytical skills with the ability to translate raw data into actionable recommendations
• Deep interest in media technology, data products, and advertising trends
• Excellent communication skills for interacting with both technical and non-technical stakeholders
• Understanding of privacy-first media requirements

About the Company

WPP Media is an AI-driven media operating unit that brings together media, data, and partnerships to deliver creative personalisation at scale. Through its pioneering agentic marketing platform, WPP Open, it helps the world's leading brands navigate change and deliver transformational growth.