Data Planning Manager

Responsibilities

• Utilize measurement tools, attribution models, and media mix modelling to produce actionable campaign reports and optimization recommendations
• Work with Data Scientists, Analysts, and BI specialists to create dashboards and integrate diverse data sources
• Support the development of client briefs into cross-channel digital media plans by identifying data signals across customer journeys
• Use data to add context and deeper insights to reporting, ensuring analysis connects to measurement frameworks and benchmarks
• Build strong relationships with client stakeholders and internal VML & WPP teams
• Act as a trusted advisor to clients on all data-related matters
• Present regularly to clients and attend client meetings
• Manage a Senior Data Planner to develop their craft

Requirements

• 7+ years of experience in a data function, preferably within an agency environment
• Strong understanding of media measurement, data principles, and the digital marketing landscape
• Proven ability to manage projects and work within cross-functional teams
• Excellent communication, organization, proposal writing, and presentation skills
• Ability to explain complex technical data concepts to non-technical audiences
• Strategic thinking and analytical skills with high numeracy
• Proficiency in Excel and other data analysis tools
• Familiarity with Ad tech (DSP/DMP), Data clean rooms, and privacy safe solutions
• Knowledge of attribution, experimentation, and MMM measurement techniques
• Experience with website analytics and personalization/testing tools (e.g., Google Analytics, Amplitude)
• Experience with data visualization tools (e.g., Tableau, Power BI) is beneficial

About the Company

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce. The agency is recognized as a leader in marketing creative, content services, and marketing measurement & optimization.