Data Analyst/Personalization Specialist

About the Company

SwiftWin is a dynamic and growing organization focused on delivering data-driven solutions that power personalized customer experiences and marketing excellence. We believe in leveraging analytics and technology to unlock growth for our clients.

Responsibilities

• Develop and maintain dashboards and reports using Tableau or Power BI to track campaign performance and personalization initiatives
• Design, execute, and analyze A/B tests and other experiments to optimize marketing campaigns and customer journeys
• Perform customer segmentation and profiling using CRM data to support targeted marketing efforts
• Write and optimize complex SQL queries for extracting and manipulating large datasets across multiple sources
• Collaborate with CRM teams on data-driven personalization strategies using Salesforce Marketing Cloud (MC) and Salesforce CRM
• Monitor and report on key metrics for campaigns, tests, and customer engagement initiatives
• Provide actionable recommendations based on data analysis to improve conversion rates, retention, and ROI
• Ensure data quality, integrity, and consistency in all analysis and reporting

Requirements

• 5+ years of experience
• Strong proficiency in SQL
• Advanced Excel skills
• Experience with Tableau or Power BI
• Experience with Salesforce CRM and Salesforce Marketing Cloud (MC)
• Hands-on expertise in A/B testing, campaign analysis, and test tracking
• Strong understanding of CRM data models and customer segmentation techniques
• Familiarity with tools like Google Analytics and MCP
• Ability to translate data insights into business recommendations