Posted 10 hours ago
Data Analyst
WPP MediaAnalista de Dados Pleno - App
Requirements
Mobile app data analysis experience, Google Analytics 4 (GA4), Firebase, AppsFlyer, Excel/Google Sheets, Power BI or Looker Studio
Skills
Google AnalyticsFirebaseAppsflyerPower BILooker Studio
About the role
Responsibilities
- Monitor and analyze KPIs related to app performance
- Track acquisition, retention, engagement, and user conversion metrics
- Perform user behavior analysis within the app
- Create reports and dashboards to track results
- Identify improvement opportunities in the user journey and app performance
- Generate data-driven insights and recommendations to support business decisions
- Collaborate with CRM and CRO teams
Requirements
- Experience with data analysis applied to mobile applications
- Knowledge of Google Analytics 4 (GA4)
- Experience with Firebase and AppsFlyer
- Proficiency in Excel and/or Google Sheets
- Experience with data visualization tools such as Power BI or Looker Studio
- Experience working in digital environments, apps, or mobile products
About the Company
WPP is the trusted growth partner for the world’s leading brands. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
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WPP Media · Sao Paulo
