Data Analyst III, Marketing Analytics

Responsibilities

• Develop and maintain dashboards to visualize key paid marketing metrics including installs, CPI, ROAS, LTV, and payback period
• Own and evolve AppsFlyer data pipeline, including install attribution, in-app events, and fraud filtering
• Analyze organic acquisition channels such as ASO, push notification reactivation, and referral programs
• Write efficient SQL queries to extract and manipulate large datasets spanning media spend and revenue metrics
• Partner with data engineering teams to build and optimize dbt models
• Translate attribution data into actionable insights for budget allocation and bid strategy
• Collaborate cross-functionally with Growth, Product, and Finance teams
• Automate reporting and streamline data processes for scalability
• Communicate insights to stakeholders and executive leadership

Requirements

• 4+ years of experience in marketing analytics or growth analytics
• Experience in a mobile-first consumer product environment
• Hands-on experience with AppsFlyer or comparable mobile measurement platforms
• Proficiency in Sigma for dashboard creation and visualization
• Strong SQL skills

About the Company

Fanatics is building a leading global digital sports platform, offering products and services across Commerce, Collectibles, and Betting & Gaming to ignite the passions of global sports fans.