Customer Planning & Activation (trade marketing) Manager

Responsibilities

• Define and drive the CHR (Café, Hotel, Restaurant) channel activation strategy for Diageo's spirits portfolio in France
• Orchestrate large-scale activation plans to accelerate distribution, brand visibility, and prescription
• Manage and develop a team of two Customer Planning & Activation Executives
• Co-define activation strategies for the luxury CHR segment, integrating seasonal trends and premium consumption rituals
• Execute activation plans for key luxury accounts, including hotels, palaces, and gastronomic restaurants
• Collaborate with Advocacy and Brand Ambassador teams to build excellence in brand prescription
• Manage the channel budget, ensuring rigorous investment allocation and ROI-driven decision-making
• Monitor commercial performance and P&L to identify business opportunities and optimize brand performance

Requirements

• Minimum 5 years of experience in trade marketing, activation, or customer marketing
• Proven experience within the CHR, beverages, or FMCG sectors
• Strong financial acumen with experience managing P&L, investments, and ROI
• Previous experience in team management and developing junior profiles
• Strategic vision with the ability to connect brand excellence to commercial performance
• Fluent French and professional English communication skills
• Ability to work effectively in a complex, matrixed, and multi-brand environment

About the Company

Diageo is the world's leading premium drinks company, boasting a portfolio of over 200 iconic brands including Guinness, Tanqueray, and Don Julio. With a presence in over 180 countries, we are dedicated to celebrating life every day, everywhere, through a culture of inclusion, diversity, and excellence.