Customer Planning & Activation Coordinator

Responsibilities

• Translate brand and commercial plans into actionable initiatives for Traditional Trade, including visibility, promotions, and activations.
• Lead execution in point of sale to ensure correct implementation of materials and brand guidelines.
• Develop and manage customer plans with key clients and distributors within the traditional channel.
• Identify opportunities to grow distribution, visibility, and sell-out based on channel dynamics.
• Coordinate with Sales, Brand, and external agencies to ensure high-quality, timely execution.
• Track and evaluate the performance of activations, providing data-driven insights and recommendations.
• Manage assigned budgets and resources for channel activations.
• Drive key performance indicators such as sell-out growth, distribution gains, and visibility compliance.

Requirements

• 3+ years of experience in Trade Marketing, Customer Marketing, or Commercial roles, preferably in FMCG or the spirits industry.
• Strong understanding of Traditional Trade dynamics in Mexico (distributors, wholesalers, and independent retailers).
• Proven experience in point of sale execution, activations, and visibility strategies.
• Bachelor’s degree in Marketing, Business, or a related field.
• Advanced Excel and PowerPoint skills with a data-driven mindset.
• Native Spanish speaker with intermediate to advanced English proficiency.
• Ability and willingness to travel to work closely with field teams, distributors, and customers.

Benefits

• Competitive pay package and retirement/pension plan.
• Competitive holiday and paid time off, including additional volunteer days.
• Medical, critical illness, and life insurance.
• Employee Assistance Programs and family-friendly leave policies.

About the Company

Bacardi is the world’s largest privately-held international spirits company. With more than 160 years of heritage and a portfolio of over 200 brands, we are guided by our 3Fs culture: being Fearless, treating each other like Family, and having a Founder's mentality.