Customer Marketing Manager, Global Travel Retail

Responsibilities

• Lead the delivery of high-impact customer and shopper programmes to drive brand growth and commercial performance within the Global Travel Retail channel.
• Translate brand strategy and shopper insights into impactful customer programmes, driving growth across activations, promotions, and merchandising.
• Act as a key integrator across the matrix, aligning Brand, Commercial, Advocacy, Supply Chain, and regional teams.
• Manage A&P investment, ensuring disciplined planning, tracking, and optimisation aligned to business priorities.
• Lead measurement and evaluation (M&E) to build a strong performance culture using data and insights to optimise future activity.
• Partner with Sales and Finance to own end-to-end customer and activity planning.
• Lead and inspire agency and external partners to deliver innovative, customer-first solutions.

Requirements

• Minimum of 5 years of experience in Marketing or Commercial roles.
• Experience within the premium FMCG sector.
• Proven experience working across omnichannel environments (e.g., On-Trade, Off-Trade, Digital Commerce).
• Strong stakeholder management skills with the ability to influence in a complex, matrixed organisation.
• Strong commercial and analytical acumen to translate data into actionable decisions.
• Fluency in English is required.

Preferred Qualifications

• Direct experience in Global Travel Retail (GTR).
• Additional language skills.

Benefits

• Competitive pay package and retirement/pension plan.
• Competitive holiday/paid time off, including a volunteer day.
• Medical, critical illness, and life insurance.
• Employee Assistance Programs and inclusive, family-friendly leave policies.

About the Company

Bacardi is the world’s largest privately-held international spirits company. With more than 160 years of heritage and a portfolio of over 200 brands, we are guided by our 3Fs culture: being Fearless, treating each other like Family, and having a Founder's mentality.