Customer Marketing Manager

Responsibilities

• Implement BTL strategy for the channel, working cross-functionally to ensure execution aligns with brand strategy and shopper insights.
• Put the shopper and guest at the heart of decision-making to deliver flawless execution along the path to purchase.
• Act as the Customer Marketing lead for a defined set of priority brands, discussing BTL and ATL choices in partnership with Consumer Marketing.
• Maximize ROI from A&P and GTN spend by setting clear objectives and evaluating investment decisions in a timely manner.
• Manage A&P budgets, including phasing and invoice/PO processes.
• Work closely with Activation Managers to ensure perfect execution in key cities and hotspots.

Requirements

• Minimum 3 years of experience in Marketing or Commercial roles.
• Background in Premium or FMCG industries is preferred.
• Fluent command of both English and Spanish is essential.
• Advanced presentation and stakeholder management skills.
• Proven ability to manage multiple projects simultaneously in a fast-paced environment.
• Experience delivering shopper marketing activations or events is preferred.

Preferred Qualifications

• Exposure to WIKC/Hotspots through Commercial or Customer/Brand Marketing.
• Experience working with BTL or Creative agencies.
• Knowledge of the channel achieved through direct work with key customers.

Benefits

• Competitive pay package and retirement/pension plan.
• Competitive holiday and paid time off, including a volunteer day.
• Medical, critical illness, and life insurance.
• Employee Assistance Programs and family-friendly leave policies.

About the Company

Bacardi is the world’s largest privately-held international spirits company. With more than 160 years of heritage and a portfolio of over 200 brands, we are guided by our 3Fs culture: being Fearless, treating each other like Family, and having a Founder's mentality.