Customer Marketing & Data Analyst

Responsibilities

• Collect, clean, and analyze data from CRM, websites, and campaign tools to identify customer trends
• Build and maintain performance dashboards using Excel, Power BI, or Tableau
• Segment customers based on lifecycle and behavior for personalized marketing
• Plan and execute customer marketing campaigns including email, loyalty, and onboarding
• Manage CRM tools and customer journeys to ensure relevant communication
• Track campaign ROI, engagement metrics, and retention performance
• Design and execute operational incentive schemes to drive sales productivity
• Analyze sales team performance and support forecasting and territory planning

Requirements

• Bachelor’s degree in Marketing, Data Science, Business Analytics, or a related field
• 2–4 years of experience in marketing and data analysis within the FMCG industry
• Strong proficiency in Excel and SQL
• Experience with BI tools such as Power BI, Tableau, or Looker
• Familiarity with CRM and marketing automation platforms like HubSpot, Salesforce, or Marketo
• Excellent communication, project management, and storytelling skills

Preferred Qualifications

• Experience with customer retention and loyalty strategies
• Experience working within sales operations
• Strong IT knowledge

About the Company

Graviss Foods Pvt Ltd (GFPL) is the Master Franchisee for the Baskin Robbins brand in India and South Asia, operating over 900 parlors and 53 dark kitchens.