Customer Marketing Analyst

Responsibilities

• Experiment with and optimize campaign performance, including ad structures and bidding strategies on platforms like Google, Bing, and Tripadvisor.
• Develop predictive models using data science techniques to understand the impact of large-scale campaigns and demand elasticity.
• Build dashboards to track performance and derive actionable insights.
• Communicate growth levers and strategic recommendations to stakeholders via professional presentations.
• Collaborate with product teams on implementation roadmaps based on data-driven findings.

Requirements

• Bachelor’s degree or higher in a quantitative subject (e.g., Computer Science, Mathematics, Engineering, Business, or Science) from a top university.
• 2+ years of experience in data crunching, ideally from top-tier consulting, investment banking, or a fast-growing global tech company.
• Proficiency in data analysis packages or databases such as SQL, Python, R, SAS, or SPSS.
• Experience with data visualization tools like Tableau or Power BI.
• Excellent verbal and written communication skills in English.
• Ability to make efficient decisions based on objective evidence and a strong desire to take ownership of outcomes.

Preferred Qualifications

• Experience working in digital marketing or e-commerce environments.
• Hands-on experience with A/B testing and analyzing testing metrics.
• Strong presentation and negotiation skills.
• Proven ability to foster collaboration and team spirit in a diverse environment.

About the Company

Agoda is a leading travel platform that bridges the world through travel. Part of Booking Holdings, Agoda connects millions of travelers to destinations, hotels, flights, and experiences worldwide. We are a data-driven organization where technology and curiosity fuel innovation, supporting a diverse global team of over 7,000 people.