Customer Lifecycle Manager

Responsibilities

• Design and build the full lifecycle automation engine from scratch, covering activation, adoption, expansion, and reactivation.
• Develop behavior-triggered in-product and email messaging systems rather than broad broadcast campaigns.
• Execute targeted campaigns to specific segments in collaboration with the Founding Marketer and Product teams.
• Drive adoption of existing features by designing and measuring the impact of specific engagement plays.
• Create a scalable, automated support and training experience, including knowledge bases and guided flows.
• Define lifecycle tracking metrics and work with Data and RevOps to ensure accurate visibility into user movement and drop-off.
• Manage reactivation programs to re-engage dormant accounts and under-engaged users.

Requirements

• 4 to 7 years of relevant experience in lifecycle, growth, or CRM marketing within a high-growth B2B SaaS environment.
• Proven track record of building a lifecycle engine from zero, including designing journeys and selecting tools.
• Expertise in segmentation and behavioral targeting for high-value B2B audiences.
• Strong writing skills with the ability to produce clear, educational content for virtual training and product messaging.
• Proficiency with tools such as Customer.io, Braze, Iterable, or HubSpot.
• Data fluency, including experience with SQL, event tracking, and CDP setups (e.g., Segment).
• AI literacy and the ability to integrate LLMs into your professional workflow.

Preferred Qualifications

• Experience working with low-volume, high-value audiences such as Private Equity, consulting, or financial services.
• Experience building self-serve support hubs or knowledge bases from scratch.
• Experience shipping in-product messaging via tools like Pendo, Appcues, or Intercom.
• Previous experience at a vendor adjacent to the PE or consulting industries.

Benefits

• Competitive base salary (£65K – £75K) plus equity and bonus opportunities.
• Private health insurance and Third Space membership.
• Multiple all-expense-paid international team offsites per year.
• High ownership environment with a clear path to leadership roles.

About the Company

Junior is building the voice, research, and context management layer for the private M&A industry. We provide compliant voice transcription and insight generation for investment and advisory firms, helping them automate complex commercial diligence workflows. We are a profitable, bootstrapped company with rapid revenue growth, serving major consulting firms and top private equity funds globally.