Customer Lifecycle Management Intern

Responsibilities

• Assist in building and launching customer lifecycle campaigns (onboarding, activation, retention, win-back) using MoEngage
• Create and schedule push notification, email, and in-app/web banner campaigns aligned to the customer lifecycle stage
• Monitor campaign performance through Google Analytics 4 and Looker Studio and compile regular performance reports
• Track user behaviour and funnel events using Firebase to identify drop-off points and engagement opportunities
• Support A/B testing of subject lines, push copy, and banner creatives; document learnings and recommend improvements
• Maintain audience segmentation lists and ensure targeting logic is accurate and up to date
• Collaborate with the design and product teams to ensure campaign creatives are on-brand and technically sound

Requirements

• University graduate, preferably in Marketing, Business, Communications, or a related discipline
• Strong written communication skills with an eye for concise, compelling copy
• Organized and self-directed with the ability to manage multiple tasks and deadlines simultaneously
• Prior exposure to any marketing automation or analytics tool is a plus

About the Company

Dubizzle Labs is building a high-quality engineering environment with a super focus on delivering value to customers. We are expanding our Pakistan engineering office and are looking for colleagues who love to learn, perform, and teach. We build world-class suite products to support the hyper-growth of our businesses across 10 countries.