Customer Experience Marketing Specialist

Responsibilities

• Design and execute multi-stage lifecycle journeys including onboarding, activation, feature adoption, renewal, and expansion
• Develop segmented engagement strategies based on member type, maturity, and behavioral data
• Partner cross-functionally with Marketing, Product, Sales, and Customer Success to align lifecycle programs with goals
• Create campaign briefs, workflow documentation, and journey logic
• Analyze engagement, usage, and retention data to identify friction points and growth opportunities
• Conduct member interviews and incorporate voice-of-the-customer insights into messaging optimization
• Continuously test and optimize messaging, timing, and channel mix
• Measure, monitor, and report lifecycle KPIs including activation, engagement lift, and churn reduction
• Prepare dashboards and executive-ready summaries

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 5+ years of B2B digital marketing experience with ownership of onboarding or retention programs
• Experience in subscription, SaaS, or platform-based environments
• Strong understanding of customer journey mapping and lifecycle segmentation
• Ability to use quantitative and qualitative data to inform strategy
• Working knowledge of marketing automation platforms (HubSpot preferred)
• Experience with CRM systems (Microsoft Dynamics 365 preferred)
• Familiarity with project management tools like MS Planner or Jira
• Familiarity with user engagement tools such as Appcues, LogRocket, or Heap

Preferred Qualifications

• Experience in the promotional products industry or related B2B industries
• Experience partnering closely with Product, Sales, and Customer Success teams
• Familiarity with lifecycle automation, member health scoring, and retention analytics

Benefits

• Medical, Dental, and Vision coverage available on day one
• Paid maternity and paternity/bonding leave
• 12 weeks of paid daycare for new parents
• Day one 401(k) with company match
• Paid holidays, floating days, and PTO
• Onsite amenities including café, gym, and daycare center

About the Company

ASI is the largest global provider of technology B2B services for the promotional products industry, serving 25,000 clients in 53 countries.