Customer Analytics & Insights Manager

Responsibilities

• Build and maintain dashboards for journey performance, KPIs, and channel analytics
• Run SQL and analytical queries to support investigations and routine reporting
• Analyze performance across personalization, timing, segmentation, and channel mix
• Support segmentation development and audience scoring initiatives
• Partner with experimentation teams on test measurement and insight generation
• Contribute to quarterly analytics publications and business readouts

Requirements

• 8+ years of relevant experience as a data analyst or marketing analyst
• Experience with Adobe Analytics (preferred), Amplitude, or Google Analytics
• Proficiency in SQL and BI tools such as Tableau, Power BI, or Looker
• Familiarity with CDP data models, marketing data, or customer journey analytics
• Strong understanding of KPIs and performance measurement frameworks
• Excellent analytical, data visualization, and communication skills

About the Company

Fidelity's Global Central Marketing Operations organization is responsible for designing, building, optimizing, and measuring multi-channel customer journeys across Email, SMS/WhatsApp, Push, In-App, and Web experiences. We partner closely with Data, MarTech, and Brand teams to activate first-party data responsibly and at scale.