CRM Team Lead

Responsibilities

• Lead and manage a team of CRM Executives, including task distribution, prioritization, and workload balancing
• Execute hands-on CRM campaigns within internal systems, particularly for high-priority or complex projects
• Oversee technical setup and execution to ensure timely and accurate campaign delivery
• Mentor, onboard, and develop team members through regular 1:1s and performance reviews
• Maintain and improve team processes, documentation, and quality standards
• Review campaigns, translations, and final copy to ensure high quality and consistency
• Collaborate with CRM Managers, Localization, Design, and BI teams to resolve bottlenecks
• Track team KPIs and report results to the CRM Manager or Head of CRM
• Drive process optimization and automation initiatives to improve efficiency

Requirements

• Proven hands-on experience setting up and executing CRM campaigns (mandatory)
• Previous experience managing or leading a team (mandatory)
• English language proficiency at a B2 level or higher
• Strong attention to detail and an analytical mindset
• Proficiency with Google Workspace tools (Docs, Sheets, Slides)
• Ability to manage multiple tasks and deadlines under pressure
• Basic understanding of CRM channels (email, push, SMS, in-app) and segmentation logic

Preferred Qualifications

• Experience working within the iGaming industry
• Experience with HTML/Liquid or other CRM templating languages
• Familiarity with A/B testing methodology and campaign performance analysis
• Experience establishing SOPs, checklists, or QA processes

Benefits

• Competitive salary package
• Global coverage health insurance
• 24 days of annual vacation plus additional paid sick days
• Transport compensation of 200 euros net per month
• Learning and development opportunities
• Partial compensation for English and Portuguese language classes
• Partial compensation for tennis lessons
• Regular team building activities

About the Company

BrainRocket is a global company creating end-to-end tech products for clients across Fintech, iGaming, and Marketing. With a team of 1,300 bright minds, we build innovative products and shape new industry formats across Cyprus, Malta, Portugal, Poland, and Serbia.