CRM Strategy Director

Responsibilities

• Lead CRM dialogues with internal teams and clients to enhance brand equity and revenue growth
• Develop and refine omni-channel CRM initiatives across email, social, mobile, and web
• Apply martech knowledge to activate automation and personalization
• Design consumer persona journeys, mapping data flows and touchpoints
• Oversee data transfers from media and analytics platforms into CRM systems
• Facilitate client workshops and presentations to provide strategic recommendations
• Collaborate with creative, digital, and media teams to leverage CRM insights
• Monitor program success via retention rates, CLV, and engagement metrics

Requirements

• 5+ years in CRM strategy, ideally in a marketing agency or client-side environment
• Bachelor's degree in Marketing, Business, Data Science, or a related field
• Proficiency in CRM platforms such as Salesforce, HubSpot, or Adobe Experience Cloud
• Experience in audience segmentation, testing, and ROI analysis
• Strong communication skills for stakeholder influence and client leadership

Preferred Qualifications

• Leadership or director-level experience
• Salesforce Certified Marketing Cloud Specialist certification

About the Company

Ogilvy, part of WPP, is a global agency network focused on creative excellence and effectiveness, helping brands drive impact through advertising, public relations, and relationship design.