CRM Strategic Planner

Responsibilities

• Translate client business objectives and customer data into actionable CRM strategies for the automotive sector
• Design multi-channel customer journeys to optimize engagement, conversion, and loyalty
• Prepare impactful presentations and business proposals for client Marketing and Strategy Leads
• Collaborate with CRM Data Analysts to review campaign metrics and extract actionable insights
• Propose data-backed recommendations and support A/B testing and experimentation
• Partner with execution teams to address implementation challenges and safeguard strategy integrity
• Develop points of view on CRM creative best practices, personalization at scale, and emerging trends

Requirements

• 4-7 years of experience in CRM strategy, marketing automation, or customer lifecycle management
• Proven experience within the automotive sector or high-value, complex purchase cycles
• Strong strategic thinking and ability to translate business goals into quantifiable outcomes
• Solid analytical skills with experience using CRM analytics platforms like Tableau or Power BI
• Excellent written and verbal communication skills for client presentations
• Proficiency in PowerPoint and Excel

Preferred Qualifications

• Experience with martech tools such as Salesforce Marketing Cloud or Adobe Campaign Manager
• Knowledge of Salesforce Einstein features

About the Company

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce to drive growth for blue chip clients including Microsoft, Nestlé, and Coca-Cola.