CRM Specialist

Responsibilities

• Manage customer databases and CRM platforms to ensure data integrity
• Create and execute multi-channel campaigns including email, SMS, and push notifications
• Segment customer bases using behavioral and demographic data
• Analyze campaign performance and customer data to drive insights
• Automate customer journeys and marketing workflows to improve efficiency
• Implement strategies to improve customer retention and loyalty
• Collaborate with marketing, sales, and customer support teams to align objectives

Requirements

• Bachelor’s degree in Marketing, Business, IT, or a related field
• Proven experience working with CRM software and digital marketing
• Proficiency with CRM platforms such as Salesforce, HubSpot, Microsoft Dynamics 365, or Zoho CRM
• Strong data analysis skills using Excel, SQL, or BI tools
• Experience with marketing automation and email marketing platforms
• Excellent communication and problem-solving abilities

Preferred Qualifications

• Professional certifications in CRM management or marketing automation

About the Company

Yardstick Marketing is a boutique agency providing integrated marketing solutions with a 360-degree brand-building approach. We help our clients elevate their brand presence, engage target audiences, and drive sustainable business growth through expertise in PR, branding, digital marketing, and social media.