CRM Specialist

Responsibilities

• Manage and implement CRM strategies to increase customer retention and improve loyalty
• Design and execute customer journeys and lifecycle campaigns using platforms like CleverTap, Braze, or WebEngage
• Analyze customer data to identify segments and understand user behavior
• Prepare weekly and monthly analytical reports to evaluate campaign performance and insights
• Conduct A/B testing to ensure message accuracy and timing effectiveness
• Collaborate with Marketing, Tech, and Customer Service teams to enhance the customer experience
• Review and validate data within the CRM platform to ensure accuracy

Requirements

• Bachelor’s degree in Marketing, Business Administration, Data Analytics, or a related field
• Proven experience in CRM management, marketing automation, or customer lifecycle marketing
• Hands-on experience with CRM platforms such as CleverTap, Braze, or WebEngage
• Strong analytical and problem-solving skills with the ability to interpret customer data
• Excellent communication and collaboration skills
• High attention to detail and a passion for improving the customer experience

Benefits

• Opportunities for growth and professional development
• Dynamic and collaborative work environment

About the Company

Sweater focuses on building lasting customer relationships through data, creativity, and collaboration. We are a forward-thinking team that values innovation, ownership, and impact.