CRM Specialist (Lifecycle & Automation) French Market

Responsibilities

• Build and execute activation and reactivation sequences for French market leads using specific triggers and channels
• Manage lead nurturing flows, onboarding programs, and re-engagement campaigns across the funnel
• Translate lifecycle campaigns into actionable SDR sequences and outreach plays tailored to the French market
• Coordinate with SDRs to ensure seamless lead routing, follow-up SLAs, and clear campaign context
• Identify and implement automation opportunities to improve funnel velocity and conversion rates
• Use AI-assisted tools for copywriting, sequence creation, and outreach personalization at scale
• Maintain data quality standards for lead routing, enrichment, and CRM hygiene
• Analyze campaign performance and build dashboards to track activation rates and campaign ROI

Requirements

• 2–3 years of experience in lifecycle marketing, demand generation, or marketing operations
• Hands-on experience with CRM and marketing automation platforms (HubSpot experience is a strong plus)
• Fluent in English (written and spoken); French speaking skills are highly preferred
• Familiarity with sequencing or outreach tools such as Outreach, Salesloft, or Apollo
• Comfortable using AI tools (e.g., ChatGPT, Claude) for daily tasks like writing and analysis
• Data-driven mindset with the ability to use metrics to diagnose problems and prioritize actions
• Strong organizational skills and experience working cross-functionally with SDR and Marketing teams

Benefits

• High growth, multicultural, and friendly work environment
• Private health insurance via Alan
• Gym and wellness access via Wellhub
• Meal expense management via Cobee
• Language classes and office breakfast/organic fruit
• Pet-friendly office environment

About the Company

Factorial is building the leading business management software for companies of all sizes. Our platform centralizes key workflows across HR, finance, and operations, freeing teams from manual processes. With over 1,200 employees across 7 markets, we serve 700,000+ users and are one of Europe’s fastest-growing SaaS companies.