CRM Specialist

Responsibilities

• Build and execute activation and reactivation sequences for German market leads using specific triggers and channels
• Manage lead nurturing flows, onboarding programs, and re-engagement campaigns across the funnel
• Translate lifecycle campaigns into actionable SDR sequences and outreach plays tailored to the DACH market
• Coordinate with SDRs to ensure seamless lead routing and follow-up SLAs
• Identify and implement automation opportunities to improve funnel velocity and conversion rates
• Use AI-assisted tools for copywriting, sequence creation, and outreach personalization at scale
• Maintain data quality standards for lead routing, enrichment, and CRM hygiene
• Analyze campaign performance and build dashboards to track activation rates and ROI

Requirements

• German native or expert (written and spoken) and fluent in English
• 1–3 years of experience in lifecycle marketing, demand generation, or marketing operations
• Hands-on experience with CRM and marketing automation platforms (HubSpot experience is a strong plus)
• Familiarity with sequencing or outreach tools such as Outreach, Salesloft, or Apollo
• Comfortable using AI tools (e.g., ChatGPT, Claude) for daily tasks
• Data-driven mindset with the ability to use metrics to diagnose problems
• Strong organizational skills and ability to work cross-functionally

Preferred Qualifications

• Familiarity with reporting tools like PowerBI or Looker
• Experience with data enrichment tools like Clay

Benefits

• Private health insurance via Alan
• Wellhub membership for gyms and wellness activities
• Cobee for expense management
• Language classes
• Office perks including breakfast, organic fruit, and free caffeine
• Pet-friendly office environment

About the Company

Factorial is building the leading business management software for companies of all sizes. Our platform centralizes key workflows across HR, finance, and operations, freeing teams from manual processes. With over 1,200 employees across 7 markets, we serve 700,000+ users and are one of Europe’s fastest-growing SaaS companies.