CRM Specialist

Responsibilities

• Build and execute activation and reactivation sequences for German market leads using specific triggers and channels
• Manage lead nurturing flows, onboarding programs, and re-engagement campaigns across the funnel
• Translate lifecycle campaigns into actionable SDR sequences and outreach plays tailored to the DACH market
• Coordinate with SDRs to ensure seamless lead routing and follow-up SLAs
• Identify and implement automation opportunities to improve funnel velocity and conversion rates
• Use AI-assisted tools for copywriting, sequence creation, and outreach personalization at scale
• Maintain data quality standards for lead routing, enrichment, and CRM hygiene
• Analyze campaign performance and build dashboards to track activation rates and ROI

Requirements

• German native or expert (written and spoken) and fluent in English
• 1–3 years of experience in lifecycle marketing, demand generation, or marketing operations
• Hands-on experience with CRM and marketing automation platforms (HubSpot experience is a strong plus)
• Familiarity with sequencing or outreach tools such as Outreach, Salesloft, or Apollo
• Proficiency using AI tools for writing, research, or automation
• Data-driven mindset with strong organizational skills and attention to detail

Preferred Qualifications

• Experience with Clay or similar data enrichment tools
• Familiarity with reporting tools like PowerBI or Looker

Benefits

• Private health insurance via Alan
• Wellness benefits with Wellhub (gyms, pools, and classes)
• Meal expense management with Cobee
• Language classes
• Office perks including breakfast, organic fruit, and free caffeine
• Pet-friendly office environment

About the Company

Factorial is building the leading business management software for companies of all sizes. Our platform centralizes key workflows across HR, finance, and operations, freeing teams from manual processes. With over 1,200 employees across 7 markets, we serve 700,000+ users and are one of Europe’s fastest-growing SaaS companies.