CRM Specialist

Responsibilities

• Design and execute omnichannel communication strategies across email, push notifications, and WhatsApp.
• Create and maintain automated customer journeys tailored to different stages of the customer lifecycle.
• Map and analyze the customer journey to identify friction points and implement communication flow improvements.
• Monitor key performance indicators including open rates, CTR, conversion, churn, and engagement.
• Generate periodic reports with actionable insights to drive decision-making.
• Execute A/B testing to optimize content, subject lines, and delivery timing.
• Manage marketing automation platforms and ensure database hygiene and regulatory compliance.

Requirements

• Professional degree in Marketing, Communication, Advertising, or Industrial Engineering.
• Minimum 3 years of experience in digital marketing, CRM, or customer communications.
• Proven experience managing email, push, and WhatsApp Business API campaigns.
• Proficiency in marketing automation platforms (e.g., Adobe, Salesforce, or HubSpot).
• Strong understanding of audience segmentation and automation logic.
• Ability to interpret digital dashboards and metrics using tools like Google Analytics, Looker, or Power BI.
• Basic HTML knowledge for email development.

Preferred Qualifications

• Experience in high-volume transactional industries such as retail, fintech, telco, or airlines.
• Knowledge of Customer Data Platforms (CDP).
• Certifications in HubSpot, Salesforce Marketing Cloud, or Braze.
• Experience with dynamic content and personalization testing.

About the Company

dentsu is a global leader in innovation, exploring new ways to reach, engage, and nurture relationships with audiences. We drive a multiplier effect for clients through Integrated Growth Solutions, underpinned by our promise to innovate to impact. We foster a culture of sustainability, fearless transformation, and limitless collaboration.