CRM Specialist

Responsibilities

• Develop and execute email marketing campaigns, drip sequences, and lead nurturing strategies
• Manage and optimize CRM workflows, segmentation, and customer lifecycle automation
• Track and analyze email open rates, CTR, conversion rates, and customer engagement metrics
• Optimize email templates, A/B test subject lines, and improve deliverability
• Create and maintain customer segmentation strategies for targeted campaigns
• Collaborate with marketing, sales, and product teams to personalize customer interactions
• Implement behavioral triggers and automation workflows to improve retention
• Ensure compliance with GDPR, CCPA, and email marketing regulations

Requirements

• 3+ years of experience in CRM management, email marketing, or marketing automation
• Hands-on experience with HubSpot, Marketo, Salesforce, Klaviyo, or similar platforms
• Strong understanding of email marketing best practices, segmentation, and automation workflows
• Experience with A/B testing, personalization, and dynamic content strategies
• Knowledge of lead scoring, drip campaigns, and customer journey mapping
• Analytical mindset with experience using Google Analytics and CRM reporting tools
• Experience working in fast-paced, data-driven marketing environments

Preferred Qualifications

• Familiarity with HTML/CSS for email formatting

Benefits

• Apple hardware ecosystem for work
• Annual Bonus
• Top-tier Health and Life Insurance
• Transportation Budget and Coverflex benefits package
• Childcare support and Pension Fund
• Urban Sports Club membership
• Free meals at the hub
• Air Conference for team collaboration and growth

About the Company

Air Apps is a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP). Born in Lisbon in 2018, we have reached over 100 million downloads worldwide. We challenge the status quo by pushing the boundaries of AI-driven solutions that empower people to plan, work, and live better.