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Air Apps
Posted 18 hours ago

CRM Specialist

Air AppsCRM Specialist
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Perks & benefits

CommissionHealth InsurancePaid LeaveRelocation Allowance

Requirements

3+ years CRM or email marketing experience, Hands-on experience with HubSpot, Marketo, Salesforce, or Klaviyo, Understanding of segmentation and automation workflows, Experience with A/B testing and personalization, Knowledge of lead scoring and customer journey mapping, Analytical mindset with Google Analytics experience

Skills

HubSpotMarketoSalesforceKlaviyoEmail MarketingHTMLCSS

About the role

Responsibilities

  • Develop and execute email marketing campaigns, drip sequences, and lead nurturing strategies
  • Manage and optimize CRM workflows, segmentation, and customer lifecycle automation
  • Utilize platforms like HubSpot, Marketo, or Salesforce to improve campaign performance
  • Track and analyze email open rates, CTR, conversion rates, and engagement metrics
  • Optimize email templates and conduct A/B testing on subject lines and content
  • Create and maintain customer segmentation strategies for highly targeted campaigns
  • Collaborate with marketing, sales, and product teams to personalize customer interactions
  • Implement behavioral triggers and automation workflows to improve retention
  • Ensure compliance with GDPR, CCPA, and email marketing regulations

Requirements

  • 3+ years of experience in CRM management, email marketing, or marketing automation
  • Hands-on experience with HubSpot, Marketo, Salesforce, Klaviyo, or similar platforms
  • Strong understanding of email marketing best practices, segmentation, and automation workflows
  • Experience with A/B testing, personalization, and dynamic content strategies
  • Knowledge of lead scoring, drip campaigns, and customer journey mapping
  • Analytical mindset with experience using Google Analytics and CRM reporting tools
  • Ability to work in a fast-paced, data-driven marketing environment

Preferred Qualifications

  • Familiarity with HTML/CSS for email formatting

Benefits

  • Apple hardware ecosystem for work
  • Annual Bonus and Pension Fund
  • Top-tier Health and Life Insurance
  • Transportation Budget and Coverflex benefits package
  • Childcare support
  • Urban Sports Club membership
  • Free meals at the hub
  • Air Conference opportunities for team collaboration

About the Company

Air Apps is a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP). With over 100 million downloads worldwide, we are pushing the boundaries of AI-driven solutions to redefine how people plan, work, and live.

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CRM Specialist

Air Apps · Lisbon

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