CRM Specialist

Responsibilities

• Develop and execute email marketing campaigns, drip sequences, and lead nurturing strategies
• Manage and optimize CRM workflows, segmentation, and customer lifecycle automation
• Utilize platforms like HubSpot, Marketo, or Salesforce to improve campaign performance
• Track and analyze email open rates, CTR, conversion rates, and engagement metrics
• Optimize email templates and perform A/B testing on subject lines and content
• Create and maintain customer segmentation strategies for highly targeted campaigns
• Collaborate with marketing, sales, and product teams to personalize customer interactions
• Implement behavioral triggers and automation workflows to improve retention
• Ensure compliance with GDPR, CCPA, and email marketing regulations

Requirements

• 3+ years of experience in CRM management, email marketing, or marketing automation
• Hands-on experience with HubSpot, Marketo, Salesforce, Klaviyo, or similar platforms
• Strong understanding of email marketing best practices, segmentation, and automation workflows
• Experience with A/B testing, personalization, and dynamic content strategies
• Knowledge of lead scoring, drip campaigns, and customer journey mapping
• Analytical mindset with experience using Google Analytics and CRM reporting tools
• Ability to work effectively in fast-paced, data-driven marketing environments

Preferred Qualifications

• Familiarity with HTML/CSS for email formatting

Benefits

• Apple hardware ecosystem for work
• Annual Bonus
• Medical Insurance (including vision & dental)
• Disability insurance (short and long-term)
• 401k with up to 4% contribution
• Air Conference for team collaboration and growth
• Transportation budget
• Free meals at the hub
• Gym membership

About the Company

Air Apps is a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP). With over 100 million downloads worldwide and offices in Lisbon and San Francisco, we challenge the status quo by building AI-driven solutions that empower people to plan, work, and live more effectively.