CRM & Retention Strategist

Responsibilities

• Generate consistent, predictable revenue through retention-led initiatives and data-driven forecasting
• Manage and align with pod members including Growth Strategists, Media Buyers, and Creative Strategists
• Execute the Prophit system and build email forecasts for clients
• Oversee profitable growth across email, SMS, direct mail, popups, and push notifications
• Maintain data integrity across tracking tools and provide daily performance updates to clients
• Implement A/B testing and lifecycle touchpoints to optimize retention metrics
• Collaborate with designers and copywriters to ensure all deliverables are on-brand

Requirements

• At least 2 years of hands-on experience in email and SMS marketing
• Minimum of 2 years of experience in retention marketing
• Minimum of 2 years of hands-on experience using Klaviyo
• Strong data analysis skills and proficiency with Google Sheets
• Excellent English communication and presentation skills
• Ability to work in a self-managed, autonomous environment

Preferred Qualifications

• Background in mathematics, data analytics, or copywriting
• Experience with e-commerce and subscription/loyalty programs
• Ability to approach complex problems with structured, logical frameworks

About the Company

Common Thread Collective (CTC) is a growth agency dedicated to helping e-commerce brands achieve sustainable and scalable growth through high-level retention and marketing strategies.