CRM Marketing Specialist

Responsibilities

• Drive marketing campaigns and enhance lead generation through strategic CRM management
• Build and manage automated customer journeys to improve engagement
• Analyze customer data to optimize marketing performance and lead quality
• Execute multi-channel marketing efforts including email and SMS campaigns
• Manage end-to-end CRM processes to ensure data integrity and seamless workflows

Requirements

• Proven experience in CRM process management and automation journey building
• Proficiency with HubSpot or similar CRM platforms
• Strong background in email and SMS marketing execution
• Ability to perform detailed customer data analysis to drive decision-making
• Experience in lead generation and marketing automation

About the Company

Trackline Marketing is a data-driven growth agency that helps brands improve visibility, attract qualified leads, and convert them into customers. We focus on performance marketing, SEO, paid ads, and conversion optimization, all built around measurable results and ROI-driven execution.