CRM Marketing Operations Manager

Responsibilities

• Build and code multi-channel campaigns (email, push, in-game, SMS) using CRM platforms
• Configure audience segmentation, journey logic, A/B variants, and frequency caps
• Manage campaign backlog and prioritize tasks across multiple game titles
• Own the QA process including test sends, link verification, and audience validation
• Monitor live campaigns for delivery anomalies and performance deviations
• Serve as the in-house expert on CRM platform capabilities, data connectors, and API integrations
• Document operational procedures and best practices

Requirements

• 4+ years in marketing operations, CRM campaign management, or marketing technology
• Deep expertise with a major CRM platform such as Braze, Iterable, Leanplum, or Salesforce Marketing Cloud
• Experience programming multi-channel campaigns including email, push, and SMS
• Strong understanding of audience segmentation, player journey orchestration, and experiment design
• Knowledge of mobile platform guidelines (Apple and Google) and compliance (GDPR, CCPA, etc.)
• Proficiency in HTML/CSS for email and in-app messaging
• Experience with Liquid or similar templating languages
• Detail-oriented mindset with strong quality assurance skills

Preferred Qualifications

• Experience in the gaming industry as a player or operations manager
• Coding experience in Perforce
• Familiarity with mobile app event tracking and data schemas
• Experience with version control tools like Git

About the Company

Scopely is a leading video game and global interactive entertainment company, home to beloved experiences like "MONOPOLY GO!" and "Pokémon GO." Founded in 2011, Scopely creates, develops, and publishes award-winning mobile, web, PC, and console games for hundreds of millions of players worldwide.