CRM Manager

Responsibilities

• Build and execute marketing campaigns based on specific customer segmentation, campaign or behavioral change objectives
• Drive customer awareness of services and products via education and promotional activity to maximize engagement
• Carry out the fulfillment of promotional campaigns such as crediting Free Bets and Free Spins
• Analyze A/B tests and suggest changes to improve overall campaign performance
• Work closely with the BI team to constantly improve targeting and campaign performance
• Work closely with the creative/studio team to deliver exciting on-brand content
• Report on campaign performance and provide insightful feedback to the marketing team

Requirements

• Degree level education
• Knowledge of CRM systems and processes
• Good understanding of Excel with the ability to produce detailed analysis
• 1 year of experience working within a CRM or marketing team
• Knowledge and understanding of the betting industry

Preferred Qualifications

• Ability to edit HTML and QC the coding of others to a high level
• Optimove experience
• Previous experience working in the betting industry

Benefits

• Attractive remuneration
• State of the art technology and equipment
• Hybrid work allowance
• Regular team and company events
• Stability and excellent reputation
• Refer a friend program
• Great work-life balance and flexible working arrangements
• Ongoing training and advancement opportunities
• Birthday Leave
• Weekly breakfast in the office