M
Posted 5 hours ago
CRM Manager
MotorwayCRM Manager
Requirements
Customer lifecycle management experience, CRM campaign management expertise, Data analysis skills, Braze, HubSpot, or Looker experience
Skills
CRMBrazeHubSpotLooker
About the role
About the Company
Motorway is the UK’s fastest-growing used car marketplace. Our online-only platform connects private car sellers with thousands of verified dealers nationwide, ensuring everyone gets the best deal.
Responsibilities
- Understand and optimize the dealer journey
- Create and manage journeys using email, WhatsApp, notifications, and SMS
- Execute ad hoc communications in line with product roll-outs
- Conduct A/B tests to improve campaign performance
- Manage a campaign calendar and report findings to the business
- Identify and address dealer pain points
- Work closely with Dealer Marketing, Product, and Dealer Services teams
Requirements
- Experience in customer lifecycle management and automation
- Strong CRM background in campaign management and journey design
- Solid data analysis skills and experimentation experience
- Proficiency with tools such as Braze, HubSpot, and Looker
- Excellent written and verbal communication skills
- Ability to work independently and manage multiple tasks
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Motorway · London
