CRM Manager

Responsibilities

• Support the planning and delivery of CRM strategies aligned with business KPIs, including lifecycle marketing, retention, and loyalty initiatives
• Manage and execute multi-channel CRM campaigns and automated journeys across email, SMS, push notifications, and in-app messaging
• Build, manage, and refine customer segments using behavioural, demographic, and lifecycle data
• Support the ongoing use and optimisation of the Bloomreach platform
• Produce regular weekly and monthly reporting highlighting campaign performance and optimisation opportunities
• Lead, mentor, and support the development of junior CRM team members

Requirements

• Proven experience in a CRM or email marketing role
• Hands-on experience with email marketing and campaign management platforms
• Strong analytical skills with the ability to turn data into actionable insights
• Experience with lifecycle marketing and personalisation
• Highly organised with strong attention to detail
• Ability to work proactively in a fast-paced environment

About the Company

Debenhams is Britain’s leading online department store, evolving from its high street roots to become a digital-first institution that shapes the retail landscape through designer collaborations and innovative brand launches.