CRM & Lifecycle Marketing Analyst

About the Company

At Wellhub, we're revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep. Through Wellz, our emotional health program, we connect employees to qualified psychologists for individual therapy and on-demand mental health care.

Responsibilities

• Own the B2B CRM campaign calendar, including ideation, prioritization, and execution of lifecycle initiatives
• Design and optimize automated lifecycle programs for awareness, consideration, conversion, and lead nurturing
• Maintain lead scoring frameworks, audience segmentation, and customer lifecycle definitions
• Create end-to-end CRM communications, including messaging strategy, email copywriting, and template design
• Collaborate with Product Marketing, Sales, and Commercial teams to align automation with business goals
• Plan and coordinate webinars and partnership initiatives for B2B demand generation
• Develop marketing assets such as landing pages and email templates
• Report and monitor CRM metrics, translating data into actionable insights
• Experiment with AI tools and automation to improve scalability and efficiency

Requirements

• Experience in CRM, lifecycle marketing, growth marketing, or marketing automation in B2B environments
• Deep hands-on experience with RD Station (mandatory)
• Proven experience designing lifecycle programs, automation logic, and lead scoring models
• Experience managing landing pages, email templates, and digital assets
• Experience leading end-to-end webinar programs
• Strong analytical skills and mandatory experience with Google Analytics
• Excellent email copywriting and design skills
• Fluency in English for collaboration with global stakeholders
• Proficiency with AI tools like Claude, ChatGPT, or Gemini
• Mandatory prior experience in lifecycle marketing strategy and product/service positioning

Preferred Qualifications

• Knowledge of Pipedrive is a strong plus